Chamber honors What’s UP Apparel

ATTENDING THE DICKINSON Area Chamber Alliance’s recent ribbon-cutting ceremony for What’s UP Apparel were, from left, in front are ambassadors Teresa Schettler, and Suzanne Anderson; chamber director Lynda Zanon; Sandy White; What’s UP Apparel owner and operator Lynn Hitt; and ambassadors Joe Testolin and Tamara Juul. In back are Sharon Milard­, Robert Whitens, Ben Ryan, Howard Oller, Sandy Petroff and Patti Schneider. (Chris Tomassucci/Daily News photo)

IRON MOUNTAIN — What’s UP Apparel celebrated membership in the Dickinson Area Chamber Alliance with a ribbon cutting May 1.

Owner Lynn Hitt started What’s UP Apparel in October 2016.

She offers a number of clothing items printed with designs that play on phrases with “up,” using the silhouette of the Upper Peninsula rather than the word, such as Bottoms “U.P.” or “U.P.” North.

What’s UP Apparel can be created with any “up” phrase, she said.

Hitt was born and raised in New Jersey, where she worked as a purchasing manager for Technetics Corp./Brunswick Corp. She decided to relocate in 2001 after the Sept. 11 attacks in the eastern U.S.

She found “Yoopers” to be fun, humorous, loving and hard-working.

Hitt initially worked part-time at Issues and Answers for 10 years.

Now retired, Hitt continues to volunteer for the Friends of the Braumart and became a board member in 2015. She also volunteers for Downtown Development Authority events such as Italian Fest, Out to Lunch, and Oktoberfest and is a member of the Iron Mountain-Kingsford Women’s Club.

Hitt regularly attends many chamber activities as well.

Her business can be reached at or 906-221-4894. She has a Facebook page as well.