Wisconsin mechanics start mobile bike shop

LA CROSSE, Wis. (AP) — Two longtime La Crosse bike mechanics are responding to market shifts and are bringing their services to customers in the field by taking their shop on the road.

Blue Steel Mobile Bike Shop will begin offering services based out of a custom cargo van in the La Crosse area by appointment and at pop-up style events, the La Crosse Tribune reported.

The mobile method is a way to keep overhead low, said co-owners Paul Reardon and Josh Kenworthy.

The van has a 6-by-10-foot cargo space that has tool and part racks, a workbench and a bike stand. Most repairs will be completed the same day or the next day. More complicated jobs, such as welding, will be completed at Reardon’s shop.

The business owners plan to spend time getting to know their customers and their bikes. They aim to avoid creating an intimidating bike shop atmosphere.

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