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Youth soccer

Michelin, B&B Tire & Auto make donation

November 8, 2012
The Daily News

IRON MOUNTAIN - Michelin Soccer and B & B Tire & Auto have donated more than $2,124 in both funds and equipment to local youth soccer organizations.

Menominee River Indoor Soccer League received $1,062 and Northern Soccer League received $1,062 as part of the program.

"These funds go a long way in helping to provide scholarships, uniforms and other soccer essentials for the participating leagues," a Michelin soccer representative said. "Giving back to the community is a top priority for Michelin."

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Michelin Soccer partners tire dealers with local youth soccer organizations, providing the dealers the opportunity to reach out to the community. The leagues in turn receive funds and equipment.

The soccer leagues are sent certificates that can be redeemed at the dealer's store for a free soccer ball during a 30-day promotional period. After a 60-day tire rebate promotion included on the certificate, Michelin donates $2 to the soccer organization for each tire sold during the program.

Kevin Barglind of B & B Tire & Auto in Iron Mountain is an avid supporter of the program.

"The Michelin soccer program is an incredible way to connect with families and young players," he said. "The look on the child's face as you hand them their soccer ball is priceless. I encourage all the Michelin dealers to find a local soccer league and support them through this program."

Don Byrd, vice president of marketing for Michelin Americas Small Tires, said "Michelin really believes in youth and making sure they are safe and healthy."

"This program is the perfect partnership of all those elements," Byrd said. "We look forward to continuing to grow and donate even more equipment and funds in 2013."

To learn more about the Michelin soccer program, visit



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