GREEN BAY, Wis. (AP) - Edgar Bennett doesn't like being labeled.
It's partly why the former Packers running back embraced the challenge of becoming Green Bay's receivers coach two years ago. It's also why, as Green Bay begins the process of rebuilding its receiving corps, there is no favored status for James Jones, Jordy Nelson and Randall Cobb.
With Greg Jennings gone and Donald Driver retired, everyone - productive veterans and newcomers alike - will have to step up.
Quarterback Aaron Rodgers talks with receivers James Jones (far left), Randall Cobb (18) and Jordy Nelson (87) during a recent Green Bay Packer practice session.
"Just because they're veteran guys, that doesn't mean that they stop learning, they stop growing," Bennett said. "I'm looking at it as a unit, and the unit must continue to grow. The unit must continue to get better. We add players here and there - we added some last year - but the unit's got to continue to grow and get better and improve."
After a two-day minicamp last week, the Packers have their final OTA before training camp Tuesday.
Though Jennings finished with a career-low 366 yards last season after missing half the year with a torn lower abdominal muscle, and Driver played sparingly, their absences still leave big holes to fill. Jennings was Aaron Rodgers' primary target in the quarterback's first four years as a starter, going over the 1,000-yard mark from 2008-2010 and coming up just short in 2011. Driver is the Packers all-time leading receiver, and though he had only eight catches last year, two were for touchdowns.
"It's different, but we knew this day would come where all of us wouldn't be together. We were kind of prepared for it," Jones said. "We've got a good group, a good team, so we're excited about what's going on."
And if any team is prepared to absorb the loss of Jennings and Driver, it's the Packers.
With Jennings hurt, Cobb and Jones made the most of their expanded playing time last year. Jones tied a Packers record with two touchdowns in three straight games, and finished with 14 TD receptions. Cobb enjoyed a breakout season with 954 yards receiving and eight touchdowns on 80 catches - all this while still returning kicks. Jones had 14 TD receptions. Nelson missed four games with a bad hamstring, yet still finished with 745 yards, the second highest of his career, and led the receivers with a 15.2 yards-per-catch average.
"I've been on record as saying that I believe we have three 1,000-yard receivers in this room. I believe me, Randall and Jordy, if we all stay healthy, we can all reach over 1,000," Jones said. "It's exciting and we're all excited because we know the departure of Greg and Donald means more opportunities for us. Do you want to lose guys like that? No. But it gives us the chance to step up."
That the focus will be on Jones, Nelson and Cobb is understandable because of their past production.
But Bennett doesn't want anyone getting too comfortable. History means little once a new season begins.
"Just because someone labels you or gives you a tag or this accolade you really like, you've got to earn it every day. You can't just be satisfied," Bennett said. "We're always chasing championships and that's not the way to go about doing it if you feel, 'OK, I've made it.' No, you haven't made it. You want to be the best.
"So, mindset wise, it's about continuing to improve, continuing to be the best you can possibly be so we continue to put ourselves in position to win championships."
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