Tractor Supply’s ‘Paper Clover’ campaign raises funds for 4-H

EAST LANSING -Twice a year, Tractor Supply Company (TSC) partners with the National 4-H Council during a nationwide in-store fund-raising campaign.

The Paper Clover campaign is designed to promote funding for 4-H positive youth development programs in each community where a TSC or Del’s Farm and Feed Supply store is located.

By purchasing a paper clover, TSC shoppers were able to help 4-H programs improve and expand programs that teach youth the importance of building positive relationships, gaining important life skills, and becoming valued participants and leaders in their communities.

Proceeds from the Paper Clover campaign are distributed three ways: to the local county 4-H program, the state 4-H program and the National 4-H Council. In Michigan, 4-H is a program of Michigan State University (MSU) Extension and is operated locally by the county MSU Extension offices.

During the spring campaign, held April 2 through May 4, many loyal TSC customers purchased paper clovers for $1 or more at checkout to support their local 4-H programs.

In the spring promotion, Michigan’s committed community supporters generated $45,671, putting the state in fourth place in the nationwide campaign. Nationally, the 2014 spring campaign raised $787,769, a 55 percent increase from 2013.

Of the money that was raised in Michigan, $29,686 will be distributed to counties, $2,284 for state 4-H support and $13,701 to the National 4-H Council.

“This fund-raising campaign is a great example of how large national companies, such as TSC, and local community members can partner together to make an important impact in their areas,” said Julie Chapin, State 4-H Leader and MSU Extension Children and Youth director. “Michigan 4-H and 4-H programs across the nation have greatly benefited from the support of TSC over the past years.”

The fall 2014 Paper Clover Campaign is Oct. 8-19.

To learn more about 4-H in Michigan, visit 4h.msue.msu.edu/.