It’s difficult not to like and support a program about to be offered by Apple designed to encourage people – especially young people – to register as organ donors.

The program, in the form of new software that will be included in the latest iPhone operating system, will enable users to sign up using their mobile devices.

As reported by The Associated Press, Apple CEO Tim Cook said the initiative can trace its origins, at least in part, to the 2011 death of corporate founder Steve Jobs, who endured, Cook said, an “excruciating” wait for a liver transplant in 2009.

Jobs died of complications from pancreatic cancer in 2011, AP reported, two years after receiving a liver transplant in Tennessee that was credited with extending his life.

He enrolled in that state’s registry after doctors advised him the lengthy waiting list in California meant he wouldn’t live long enough to get one in his home state.

There is a compelling need for this kind of effort. On average, 22 people die each day in the U.S. awaiting organ transplants. Overall, waiting lists total 122,000.

Corporations such as Apple are often characterized – sometimes appropriately – as uncaring, greedy monoliths, interested only in profit.

This unselfish move by Apple is proof that’s not always true.