INCREDIBLEBANK, FORMERLY RIVER Valley Bank, will have an open house and ribbon cutting to mark the name change Oct. 24 at its location at 101 W. B St. in Iron Mountain. (Theresa Proudfit/Daily News photo)

WAUSAU, Wis. — The former River Valley Bank has officially made the name change to IncredibleBank.

The switch, which took place Tuesday, affects 15 locations in the Upper Peninsula, including in Iron Mountain, and in Wisconsin. The Iron Mountain location already had the new sign posted Wednesday.

The concept took shape in 2009 when River Valley launched a digital-only web bank called IncredibleBank — named, in part, after a now-retired CEO who frequently called himself IncrediBanker, and who bore an uncanny resemblance to Mr. Incredible, the Wausau, Wis.-based company said in a news release.

“We like to say that today is the day we become America’s first national online community bank, but the fact is, we have customers in all 50 states already,” said Todd Nagel, president and CEO of the bank. “But what America hasn’t seen is a bank that truly cares what makes the lives of their customers incredible. A bank that practices and is governed by our mantra of providing incredible customer experiences, and a bank that emphatically believes what’s meaningful to you is extremely meaningful to us.”

Nagel added, “With a name like IncredibleBank, there’s no margin for error; it keeps us honest and forever on our toes.”

IncredibleBank also launched a new website Tuesday at www.incrediblebank.com.

Founded 52 years ago, the former River Valley Bank has grown to have more than $1.4 billion in assets.

Independent Banker, a leading organization representing independent community banks in the U.S., recently named River Valley Bank/IncredibleBank the Most Innovative Bank in America.

The Iron Mountain location at 101 W. B St. will host an open house and ribbon cutting at 4:30 p.m. Oct. 24 to celebrate the new name. The event will offer appetizers, music and a $1,000 donation to be made to one of five local charities: Almost Home Animal Shelter, Courage Incorporated, Dickinson County 4-H, The Dickinson Cancer Unit Loan Closet and Caring House.

Those attending the open house will be given a golden coin to cast a vote for their favorite charity; the one that gets the most coins will win the $1,000. The winner will be announced at 6:30 p.m.