Organization names River Valley Bank/IncredibleBank ‘Most Innovative’ in America

WAUSAU, Wis. –Independent Banker, a leading organization representing independent community banks in the U.S., has named River Valley Bank, soon to be known as IncredibleBank, the Most Innovative Bank in America.

The organization asked the question, “What happens when a rural community bank’s online branding experiment delivers proof of concept? The answer, something incredible.”

Writers at Independent Banker added, “They’re finding their own forms of pushing the envelope, whether it’s leading the charge in a new line of business or developing high-tech solutions that will benefit the entire community banking industry.”

Established in 2009 as the online platform for River Valley Bank, IncredibleBank experienced such success the leadership team began looking at whether the IncredibleBank name could become the permanent replacement to River Valley. After years of research, the decision was made to launch the new name and brand in 2019.

“Our name, IncredibleBank, keeps us honest. It’s a daily reminder of what we need to deliver — incredible customer experiences to our clients,” said Todd Nagel, president and CEO of both banks. “But also, it’s a reminder that we need to deliver innovation to our customers as well.”

River Valley Bank/IncredibleBank is a financial institution headquartered in Wausau, Wis., that has 15 branches in Wisconsin and Michigan’s Upper Peninsula. The bank has grown to more than $1.3 billion in assets.