After merging in December 2022, Bellin Health and Gundersen Health System have announced they will adopt the new name Emplify Health.

“Drawn from ’empathy,’ defined as ‘feeling aware of another’s emotions’ and ‘amplify,’ which means ‘increase,’ Emplify is a new word created to reflect a united goal of increasing access, creating a culture of empathy and enhancing population health outcomes for the patients and communities we serve,” said Scott Rathgaber, CEO of Bellin and Gundersen Health System.

“We anticipate it will take several years to fully migrate to Emplify Health,” Rathgaber said.

Patients of Emplify Health will still receive their care with the same providers and staff at the same locations.

While all Bellin and Gundersen hospitals and clinics will, over time, change their name to Emplify Health, entities such as the Gundersen Medical Foundation, The Bellin Health Foundation and the foundations associated with the other hospitals will not change at this time.

As it was shared when Bellin and Gundersen merged, the funds received by each foundation will remain designated for intended areas as directed by donors.

Bellin is based in Green Bay, Wis., while Gundersen is headquartered in La Crosse, Wis.

For more information on the beginning of Bellin and Gundersen Health System’s new brand, go to emplifyhealth.org.