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Mighty Deer Lick Co. introduces ‘salt’ currency

POWERS – The phrase “a buck or a dollar” was coined back in the 1800s when deer hides were sold and traded at the value of a dollar.

In that tradition, the Mighty Deer Lick Co. of Powers has created a new monetary standard – the salt standard.

The new Tractor Supply/Mighty Deer Lick “Big Buck Coupon” looks like hard currency, much like the American dollar, and its backing is rock solid. Salt has been used as a form of monetary exchange since ancient times. Roman soldiers were paid their wages in salt.

“With fluctuating currency values, we are saving people money, having fun and helping people put that big buck of their dreams on the wall,” said Mighty Deer Lick Co. spokesman Ted Janke.

Look for the currency in Tractor Supply stores. They are being distributed in Tractor Supply’s free “Out Here” magazines.

“Be sure to save some of your Tractor Supply Big Buck Coupons as they are sure to become quite valuable to collectors in the future,” Janke said.

Ted and Steve Janke are the founders of the Mighty Deer Lick Co. and the commercial deer feed industry. They started their business in the garage at their family farm in Powers in 1974. The blocks are now manufactured by Morton Salt, the largest salt company in the world and distributed by some of the largest retailers in the world. For best results in attraction and antler growth, Mighty Deer Lick should be fed all year round.

The brothers note that they still have hopes for a salt manufacturing and distribution center in Escanaba in the years ahead.

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