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Yooper Strong: New beer sales intended to help hospital staff

JEFF BRICKEY STIRS a batch of beer at 51st State Brewing Co. in Kingsford. He and wife Victoria Brickey have created a new pale ale, Yooper Strong, from which they will donate a portion of sales proceeds for hospital workers. (Marguerite Lanthier/Daily News photo)

KINGSFORD — When Jeff and Victoria Brickey of 51st State Brewing Co. in Kingsford decided they wanted to contribute to the fight against coronavirus, giving part of the proceeds from a special beer seemed the obvious way.

The beer, Yooper Strong, now is available for sale. Jeff Brickey, who handles the brewing, describes the beer as a dry-hop pale ale, with 100 percent Citra hops and U.P.-produced malt.

The beer costs $5 for 16 ounces or $20 to fill a growler, Victoria Brickey said.

“It was something we wanted to do to get it out there,” Jeff Brickey said. “It’s a good way to show support for all the hospital employees — doctors, nurses, janitors.”

Joe Rizzo, director of public relations for Dickinson County Healthcare System, said any money raised can be directed toward inventory control, which purchases all the safety equipment. Other donations for DCHS staff have included equipment or food, he said.

Jeff Brickey draws a glass of Yooper Strong, a dry-hop pale ale beer. (Marguerite Lanthier/Daily News photo)

“We just wanted to do our part, and this was one way to go it,” Victoria Brickey said.

Since they only are open from 4 to 7 p.m., the Brickeys thought it might not give some workers enough time to come to the business.

One of their sons was a bartender at the business but recently became a police officer. His being on the front lines was another reason for the venture.

She said it’s been difficult to get brewery supplies during this time. They have a limited number of growlers — 64-ounce glass containers they can be filled with beer — and are waiting for an order of 32-ounce cans to be delivered.

They also have been buying back growlers from customers and then sanitizing as required for 48 hours before being refilled, she said.

The community has offered great support during this crisis, she said, adding, “I can’t say enough about the people here.”

So many call-in orders have come in they’ve had to install a new phone system that tells people how many callers are ahead of them.

They also are trying to figure out how they might reopen the restaurant when COVID-19 restrictions lift, considering the distance requirements, since they only have nine tables.

“How do you open a business with two tables or open the bar and stay alive on a Saturday?” Victoria Brickey asked. They may have to resort to seating times at the bar, she speculated, as customers can’t be left waiting.

She said they envisioned the business as mostly a bar when they opened in 2018, but the pizza side has taken off.

“We’ve worked into what Iron Mountain-Kingsford most wanted us to,” she said, adding that half their customers are families and senior citizens.

They also are trying to come up with ways to use the beer that can’t be sold, perhaps by turning it into sanitizer, she said.

Starting at $3.50/week.

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