Owner Ellie Reed saw a need for a place where women could get bras and she has been working to grow the selection and sizes they offer.

“There were people that came in before, when we didn’t have a lot of bras,” Reed said. “As we grew and got more bra sizes, we were helping so many women who weren’t wearing the right size. I’ve been doing this for three years and I’ve only come across five to 10 women who were wearing the correct size.”

She attended bra-fit training in New York and goes there as well for refresher training and to learn about new styles.

She finds it rewarding to have women find a bra that fits. She’s had ladies scream from the dressing room “Oh my God,” she said, laughing.

Flyvibez is at W8065 S. U.S. 2, in Suite A of White Birch Plaza. (Marguerite Lanthier/Daily News)

“Being able to supply those bras around here, where you can get a bra that fits, I didn’t want to stop doing that because there were so many people it was helping, especially people who have a harder to fit size,” Reed added.

They offer sizes up to 52H in most styles and are trying to increase the different styles they have, such as no underwire, sports bras and maternity bras. One of the more difficult things is trying to keep certain sizes in stock.

“Fittings are free,” Reed said. “We keep a profile for you so if you ever want to come back and shop for bras later, we can look up your size for you. We can also put notes on their accounts so if they have a wish list on something, friends and family come in, we can get them what they want.”

While they still offer lingerie, they are starting to offer more unique items of clothing, jewelry, bath and body products and more.

“We’re right in the middle of our summer/winter transition,” she explained.

Ellie Reed, owner of Flyvibez, shows off one the new winter shawls they have in stock. (Marguerite Lanthier/Daily News)

Reed said they sold a lot of boho dresses, skirts and pants this summer. They are currently waiting for more winter clothing to arrive, such as Christmas dresses, sweaters, sweatshirts, winter shawls and pajamas.

“Everything you see here is the focus, but we want to grow more and give more options,” she said.

The store is open 11 a.m. to 6 p.m. Wednesday through Saturday. Sunday through Tuesday, they provide private bra fittings by appointment. A customer can call or message them to set up a time and they have the store to themselves for an hour.

Customers can call 906-221-0775 or find them on Facebook. They are at W8065 S. U.S. 2 in Suite A of the White Birch Plaza. They moved to the new location about a year ago.

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Marguerite Lanthier can be reached at 906-774-3500, ext. 85242, or mlanthier@ironmountaindailynews.com.