Town by town, journalism fading away at local level
WAYNESVILLE, Mo. (AP) — Five minutes late, Darrell Todd Maurina sweeps into a meeting room and plugs in his laptop computer. He places a Wi-Fi hotspot on the table and turns on a digital recorder. The earplug in his left ear is attached to a police scanner in his pants pocket.
He wears a tie; Maurina insists upon professionalism.
He is the press — in its entirety.
A Facebook blogger, he is the only person who has come to the Pulaski County courthouse to tell residents what their commissioners are up to, the only one who will report on their deliberations — specifically, their discussions about how to satisfy the Federal Emergency Management Agency so it will pay to repair a road inundated during a 2013 flood.
Last September, Waynesville became a statistic. With the shutdown of its newspaper, the Daily Guide, this town of 5,200 people in central Missouri’s Ozark hills joined more than 1,400 other cities across the U.S. to lose a newspaper over the past 15 years, according to an Associated Press analysis of data compiled by the University North Carolina.
Blame revenue siphoned by online competition, cost-cutting ownership, a death spiral in quality, sheer disinterest among readers or reasons peculiar to given locales for that development. While national outlets worry about a president who calls the press an enemy of the people, many Americans no longer have someone watching the city council for them, chronicling the soccer exploits of their children or reporting on the kindly neighbor who died of cancer.
Local journalism is dying in plain sight.
A rock outcropping painted by a local tattoo artist to resemble a frog greets visitors who follow the old Route 66 into Waynesville. Along with its sister city St. Robert, the military towns are dominated by the nearby Fort Leonard Wood, which has kept the county’s population steadily around 50,000 for the past decade.
The Daily Guide, which traces to 1962, was a family-owned paper into the 1980s before it was sold to a series of corporate owners that culminated with GateHouse Media Inc. GateHouse is the biggest media company in the country, with 451 newspapers at the end of 2018. Five of the 10 largest media companies are owned by hedge funds or other investors with several unrelated holdings, and GateHouse is among them.
GateHouse and another company, Digital First Media, follow a strategy of aggressive cost-cutting while largely failing to boost circulation or other revenue sources, said Penelope Muse Abernathy, a University of North Carolina professor who studies news industry trends.
In 1996, when Tim Berrier was fired as Daily Guide publisher — for resisting corporate penny-pinching, he says — the newspaper had a news editor, sports editor, photographer and two reporters on staff. Along with traditional community news, the Daily Guide covered the Army’s decision to move its chemical warfare training facility to Fort Leonard Wood in the 1990s, and a flood that swept a mother and son to their deaths in 2013.
As recently as 2010, the Daily Guide had four full-time news people, along with a page designer and three ad salespeople.
But people left and weren’t replaced. Last spring, the Daily Guide was cut from five to three days a week. In June, the last newsroom staffer, editor Natalie Sanders, quit — she was burned out, she said. She made a bet with the only other full-time employee, ad sales person Tiffany Baker, over when the newspaper would close. Sanders said three years; Baker said one.
The last edition was published three months later, on Sept. 7.
“It felt like an old friend died,” Sanders said. “I sat and I cried, I really did. Because being the editor of the Daily Guide was all I wanted for a really long time.”
The death of the Daily Guide raises questions not easily answered, the same ones asked at newspapers big and small across the country.
Did GateHouse stop investing because people were less interested in reading the paper? Berrier said about 3,600 copies of the Daily Guide were printed in the mid-1990s. At the end, GateHouse was printing 675 copies a day.
Or did people lose interest because the lack of investment made it a less satisfying read?
“As the paper declined and got smaller and smaller, I felt that there wasn’t as much information that really made it worthwhile, so I did eventually stop” subscribing, said Keith Carnahan, senior pastor at Marantha Baptist Church in St. Robert.
The villain in this story is clear to Berrier. He said GateHouse “set the Daily Guide up to fail.”
Others are less sure. Sanders and Joel Goodridge, another former publisher, blame both GateHouse and the community for not supporting the paper. Goodridge said some businesses found they could advertise much more cheaply in free circulars dumped at local stores.
GateHouse said the Daily Guide, like many smaller newspapers across the country, was hurt by a dwindling advertising market among national retailers. The paper supplemented its income through outside printing jobs, but those dried up, too, said Bernie Szachara, president of U.S. newspaper operations for GateHouse.
Given an unforgiving marketplace, there’s no guarantee additional investment in the paper would have paid off, he said. Szachara said the decision was made to include some news about Waynesville in a weekly advertising circular distributed around Pulaski County.
“We were trying not to create a ghost town,” he said.
Residents of Waynesville are coming to grips with what is missing in their lives.
“Losing a newspaper,” said Keith Pritchard, 63, chairman of the board at the Security Bank of Pulaski County and a lifelong resident, “is like losing the heartbeat of a town.”
Pritchard has scrapbooks of news clippings about his daughters; Katie was a basketball player of some renown at Drury University. He wonders: How will young families collect such memories?
Residents talk with dismay about church picnics or school plays they might have attended but only learn of through Facebook postings after the fact.
“I miss the newspaper, the chance to sit down over a cup of coffee and a bagel or a doughnut … and find out what’s going on in the community,” said Bill Slabaugh, a retiree. Now he talks to friends and “candidly, for the most part, I’m ignorant.”
Slabaugh acknowledges some complicity in the Daily Guide’s demise: He angrily stopped buying the paper when it wrote about a drag show at a local community center.
Beyond the emotions are practical concerns about the loss of an information source. The bank routinely checked the Daily Guide’s obituaries to protect against fraud; Pritchard said you’d be surprised by family members who try to clean out the accounts of a recently deceased relative.
At a time when journalists and police are often at odds, it’s somewhat startling to hear local law enforcement unanimously express dismay at the loss of a newspaper.
Like many communities, Waynesville is struggling with a drug problem. The nearby interstate is an easy supply line for opioids and meth, police say. The four murders in Waynesville last year were the most in memory, and all were drug-related.
For painful, personal reasons, Pulaski County Sheriff Jimmy Bench wishes the Daily Guide was there to report on the December death of his 31-year-old son, Ryan, due to a heroin overdose. It would have been better than dealing with whispers and Twitter.
“Social media is so cruel sometimes,” Bench said.
Without a newspaper’s reporting, Police Chief Dan Cordova said many in the community are unaware of the extent of the problem. Useful information, like a spate of robberies in one section of town, goes unreported. Social media is a resource, and Waynesville uses a phone tree system to send out warnings of imminent dangers such as tornadoes, but Cordova is concerned about not reaching everyone.
Local authorities still write news releases and, in the final days of the Daily Guide, the overworked staff often printed them verbatim.
“I thought it was great,” said Waynesville School Superintendent Brian Henry, later adding: “Nobody’s really stepped in and filled exactly what we had with our newspaper.”
Note: Sunshine Week annually highlights journalism’s role in fighting for government transparency.