What’s a better look for IM?

Imagine the following scenario: A CEO of a company asks a vice president, “Did you research the town of Iron Mountain as I asked, as we’re considering possibly setting up an operation there?”

First answer: “Yes I did. Not only at one time did they have the most bars per person as any town in the state, but they are now one of the first towns that is going to have recreational marijuana stores to purchase the product.”

Same question, second answer: “Yes I did. The town emphasizes continual education and physical fitness to its residents.”

What answer is more appealing to the CEO?