Halloween display grows at home on US 2
Our Town Florence-Aurora-Spread Eagle
- STEVE JOHNSON, LEFT, and Jennifer Joki have for the past two years turned their property at 5003 U.S. 2 northwest of Florence, Wis., into an elaborate light show and walk-through display for Halloween. Behind them is a clown figure that speaks and has glowing eyes — one of two scary clowns in the display. The couple will reopen their free display to the public from 7 to 10 p.m. Thursday through Halloween night on Monday. (Betsy Bloom/Daily News photo)
- STEVE JOHNSON and Jennifer Joki have for the past two years turned their property at 5003 U.S. 2 northwest of Florence, Wis., into an elaborate light show and walk-through display for Halloween. This flying witch figure they got from Washington state. (Betsy Bloom/Daily News photo)
- ANOTHER PART OF the Halloween display at 5003 U.S. 2 northwest of Florence, Wis.: skeletons stroll through a cemetery. (Betsy Bloom/Daily News photo)
- JENNIFER JOKI right, checks on the array of Halloween decorations in their yard at 5003 U.S. 2 just northwest of Florence, Wis., while Steve Johnson works to re-inflate a giant pumpkin. For a second year, the couple has converted their property into a lights show and haunted house and walkway. (Betsy Bloom/Daily News photo)
- SOME OF THE other sights at the Halloween display at 5003 U.S. 2 about 4 miles northwest of Florence, Wis. At center is a werewolf that has flashing eyes and can turn its head. It shares space with ghosts, bats, a ship with a ghoulish ferryman and a black-robed and hood winged figure, among others. (Betsy Bloom/Daily News photo)

STEVE JOHNSON, LEFT, and Jennifer Joki have for the past two years turned their property at 5003 U.S. 2 northwest of Florence, Wis., into an elaborate light show and walk-through display for Halloween. Behind them is a clown figure that speaks and has glowing eyes — one of two scary clowns in the display. The couple will reopen their free display to the public from 7 to 10 p.m. Thursday through Halloween night on Monday. (Betsy Bloom/Daily News photo)
TOWN OF FLORENCE, Wis. — It’s like “The Nightmare Before Christmas” in reverse, with Santa Claus envisioning expanding to October.
What started as an elaborate lights display for Christmas in 2020 about 4 miles northwest of Florence has since grown to embrace Halloween.
For a second year, Jennifer Joki and Steve Johnson are providing a late fall light show and haunted house display at 5003 U.S. 2, complete with spooky sounds that can be accessed on a vehicle radio.
“We don’t charge anything,” Joki said. “We just want people to come and have fun.”
They opened for the season this past Thursday through Sunday. They will welcome guests again from 7 to 10 p.m. Thursday through Halloween night Monday.

STEVE JOHNSON and Jennifer Joki have for the past two years turned their property at 5003 U.S. 2 northwest of Florence, Wis., into an elaborate light show and walk-through display for Halloween. This flying witch figure they got from Washington state. (Betsy Bloom/Daily News photo)
Visitors to their property can walk a path that includes inflatables, animatronics and scary figures that speak. Yet no part of the display is considered too much for younger viewers.
They estimate about four to six vehicles lined up at a time during the prime hours this past Friday and Saturday nights.
The residents of the Anchorage, Alaska, area purchased the Town of Florence property on U.S. 2 in 2020 sight unseen, after shopping for a place in the Upper Peninsula but deciding the parcel just across the border in Wisconsin was a good fit.
“I wanted a small town,” Joki said, adding they also recognized U.S. 2 would offer prime viewing of their holiday displays.
They set up roughly 30 different items for Christmas that year and have built on that ever since, bringing down the full collection they’d put together while in Alaska.

ANOTHER PART OF the Halloween display at 5003 U.S. 2 northwest of Florence, Wis.: skeletons stroll through a cemetery. (Betsy Bloom/Daily News photo)
The Halloween display features roughly 75 figures, from tombstones to towering skeletons. Many of the items move or speak, such as the smoke-breathing dragon and cackling clowns.
They gone to some trouble and expense to add new attractions, such as the “flying witch” that had to be shipped in from Washington state, as it could not be found locally.
But they have turned down donations until this year, when they set up a donation box to avoid “awkward moments,” Joki said.
While Johnson is semi-retired, Joki still makes regular trips from Florence to Alaska, working remotely when she can on her insurance business from the Wisconsin property.
She was gone from late November in 2021 to this past March but hopes to avoid being away that long this year. Her two sons work at the insurance business as well, so can better cover for her. She won’t make the final shift to the Town of Florence property until she sells the business.

JENNIFER JOKI right, checks on the array of Halloween decorations in their yard at 5003 U.S. 2 just northwest of Florence, Wis., while Steve Johnson works to re-inflate a giant pumpkin. For a second year, the couple has converted their property into a lights show and haunted house and walkway. (Betsy Bloom/Daily News photo)
For these displays, Johnson handled most of the assembly work, even using a computer program to sync the lights to music that can be heard by dialing to 95.9 FM.
They started setting up this year’s Halloween display in early September. Tuesday, they’ll start dismantling it all — that’s faster and less trouble than putting it up, Joki noted — and begin the transition to the Christmas lights.
The one drawback to having such a Halloween display? “The more big stuff we get,” Joki said, “the harder it is to store.”

SOME OF THE other sights at the Halloween display at 5003 U.S. 2 about 4 miles northwest of Florence, Wis. At center is a werewolf that has flashing eyes and can turn its head. It shares space with ghosts, bats, a ship with a ghoulish ferryman and a black-robed and hood winged figure, among others. (Betsy Bloom/Daily News photo)






